The Branding Process

Let me help you discover your brand. Here's how.

STEP ONE: Tell me about YOU.

 

To begin the branding process, I need to get to you know you and your business a little bit. In order to do this, I will ask you to complete a short questionnaire to get the ball rolling. It is also helpful for you to send any images that you love (these can be other brands you’d like to use for inspiration, color schemes, or even interior design or architecture photos), this way I can make sure that I match your style.

Get ahead of the game and take a peek at this questionnaire here.

 

 

STEP TWO: The Logo

 

After you complete the branding questionnaire and I receive any inspiration photos or existing logos from you via email, I then begin on your logo design. Using the information you give me, I will try to communicate your company’s identity effectively through a logo that represents the mood, tone, and values of your business.

I will send you three logo options; you can choose one of these three. With your input, I will then work with you until we get the logo just right. Your logo is the face of your company, so revisions are encouraged until you are completely happy with it!

 

 

STEP THREE: The Branding Guide

 

 

Once we together finalize your logo, I will then create a Branding Guide (also known as a Stylescape) which serves as a visual summary for your brand. The Branding Guide includes your final logo, color palette, fonts, and any textures or patterns that will be incorporated in the look and feel of your brand, all wrapped up in a pretty PDF package.

 

Here is an example of a Stylescape from the Emma Rose Company, a photography business. Branding Packages are imperative to the branding process because they visually communicate the identity and the feel of your business. Creating this outline will greatly simplify the design process of other branding materials for your business.

 

STEP FOUR: Let The Fun Begin

 

Once we have your branding guide completed and we understand your brand, we can now move on to the fun stuff! This is the part where I put the ball in your court. You tell me what you are needing for your business at this time. Do you need business cards? Are you creating a store front and you need decals of your logo for the windows? Are you in need of a flyer for marketing? Do you own a bakery and you need a menu? The needs are endless! You might just need a logo for now– that’s fine. When you are ready for more branding materials, I will be right here. I love what I do and I am excited to work with you. If you’re ready to get started, let’s do this.

 

 

Pricing

Hourly Rate - Scope Specific

$ 55 per hour

  • Recommended for Smaller, Individual Projects
  • Logo Design (Choose 1 of 3 Options) (Est. 6-7 hrs)
  • Existing Logo Revamps
  • Flyers/Brochures
  • Product Packaging
  • Specialty Design (Labels, Menus, T-Shirt Designs, Etc.)

Business Design Package

$ 625 total

  • Branding Style Guide
  • Logo Design (Choose 1 of 3 Options)
  • Business Card Design (Front & Back)
  • Email Signature Design
  • 1 Digital Media Design (Ex: Facebook Header, Digital Ad, Instagram Highlight Covers)
  • 1 Misc. Item - Less Than 100 Words (Ex: Flyer, Menu)